Uncountable to Boost Beiersdorf Product Development Through Cutting-Edge Technology
September 28, 2022
After several years of pilot and validation efforts across different teams, Beiersdorf and Uncountable have established a long-term partnership in AI-assisted product development.
Beiersdorf, a global company renowned for its skin care brands like NIVEA, Eucerin, Hansaplast, Coppertone, or La Prairie, constantly strives to deliver better, more sustainable skin care products even faster to consumers. Over the past three years, the two companies have worked closely on numerous high priority and high complexity product development efforts. Employing the Uncountable AI-technology, Beiersdorf scientists found that they spend much less time looking for high-quality data and can focus on analyzing and learning from their data. Modeling formulations on the Uncountable platform, e.g. resulted in shortened development times.
“Uncountable has been a highly valuable partner for us in the development of our predictive formulation capabilities”, said Thomas Schornstein, Lab Manager Future Lab Applied Digitalization. “What has made the partnership remarkably successful is that our formulators are treating this digital tool like a seamless extension of their own expertise, allowing them to build on their own knowledge rather than competing with a generic digital model. We are looking forward to growing our partnership with Uncountable the next years.”
—----- About Uncountable Uncountable’s platform provides scientists and formulators a tool that intuitively connects all of the different product development aspects: from raw materials and regulatory requirements or costing, to the formulations and processing, and finally all product testing requirements. Product developers can quickly search, analyze, visualize and model their development data without writing any code or complicated scripts.
About Beiersdorf Beiersdorf has stood for innovative, high-quality skin and body care products as well as pioneering skin research for 140 years. Leading international brands such as NIVEA, the world’s no. 1 skin care brand*, Eucerin (dermocosmetics), La Prairie (selective cosmetics), and Hansaplast/Elastoplast (plasters and wound care) are cherished by millions of people around the world day after day. Renowned brands such as Aquaphor, Coppertone, Chantecaille, Labello, 8x4, atrix, Hidrofugal, Maestro, and Florena round off our extensive portfolio in the Consumer Business Segment. Through the wholly owned affiliate tesa SE, Beiersdorf is also a globally leading manufacturer of technical adhesive tapes and provides self-adhesive solutions to industry, craft businesses, and consumers. The Hamburg-based company generated sales of €7,627 million in fiscal year 2021 as well as an operating result (EBIT) of €933 million. Beiersdorf has more than 20,000 employees worldwide, who are connected by shared core values, a strong corporate culture and the Beiersdorf purpose “Care Beyond Skin.” With its C.A.R.E.+ business strategy, the company pursues a multi-year investment program focusing on competitive, sustainable growth. The program is consistent with the ambitious sustainability agenda, with which Beiersdorf is generating clear added value for consumers, society, and the environment.
* Source: Euromonitor International Limited; NIVEA by umbrella brand name in the categories Body Care, Face Care, and Hand Care; in retail value terms, 2020. www.beiersdorf.com