Uncountable to Boost Beiersdorf Product Development Through Cutting-Edge Technology

September 28, 2022
After several years of pilot and validation efforts across different teams, Beiersdorf and
Uncountable have established a long-term partnership in AI-assisted product

Beiersdorf, a global company renowned for its skin care brands like NIVEA, Eucerin,
Hansaplast, Coppertone, or La Prairie, constantly strives to deliver better, more
sustainable skin care products even faster to consumers. Over the past three years, the
two companies have worked closely on numerous high priority and high complexity
product development efforts. Employing the Uncountable AI-technology, Beiersdorf
scientists found that they spend much less time looking for high-quality data and can
focus on analyzing and learning from their data. Modeling formulations on the
Uncountable platform, e.g. resulted in shortened development times.

“Uncountable has been a highly valuable partner for us in the development of our
predictive formulation capabilities”, said Thomas Schornstein, Lab Manager Future Lab
Applied Digitalization. “What has made the partnership remarkably successful is that our
formulators are treating this digital tool like a seamless extension of their own expertise,
allowing them to build on their own knowledge rather than competing with a generic
digital model. We are looking forward to growing our partnership with Uncountable the
next years.”

About Uncountable
Uncountable’s platform provides scientists and formulators a tool that intuitively connects
all of the different product development aspects: from raw materials and regulatory
requirements or costing, to the formulations and processing, and finally all product
testing requirements. Product developers can quickly search, analyze, visualize and
model their development data without writing any code or complicated scripts.

About Beiersdorf
Beiersdorf has stood for innovative, high-quality skin and body care products as well as
pioneering skin research for 140 years. Leading international brands such as NIVEA, the
world’s no. 1 skin care brand*, Eucerin (dermocosmetics), La Prairie (selective
cosmetics), and Hansaplast/Elastoplast (plasters and wound care) are cherished by
millions of people around the world day after day. Renowned brands such as Aquaphor,
Coppertone, Chantecaille, Labello, 8x4, atrix, Hidrofugal, Maestro, and Florena round off
our extensive portfolio in the Consumer Business Segment. Through the wholly owned
affiliate tesa SE, Beiersdorf is also a globally leading manufacturer of technical adhesive
tapes and provides self-adhesive solutions to industry, craft businesses, and consumers.
The Hamburg-based company generated sales of €7,627 million in fiscal year 2021 as
well as an operating result (EBIT) of €933 million. Beiersdorf has more than 20,000
employees worldwide, who are connected by shared core values, a strong corporate
culture and the Beiersdorf purpose “Care Beyond Skin.” With its C.A.R.E.+ business
strategy, the company pursues a multi-year investment program focusing on competitive,
sustainable growth. The program is consistent with the ambitious sustainability agenda,
with which Beiersdorf is generating clear added value for consumers, society, and the

* Source: Euromonitor International Limited; NIVEA by umbrella brand name in the categories Body
Care, Face Care, and Hand Care; in retail value terms, 2020.
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