The $10 Billion Formula in Cell B12: Discovering The Next Viral Hit in F&B
Webinar details
- Date: Thursday, November 19, 2026
- Time: 8 AM PST // 11 AM EST // 4 PM GMT (60 mins)
- Hosted by Uncountable: Brenda Jaroker, Product Manager, Uncountable
About the webinar
Your most valuable formula may live in a spreadsheet cell
Somewhere in your organization, a formula worth more than most of your brands' annual revenue lives in a spreadsheet cell. Almost anyone could overwrite it, email it to the wrong supplier, or lose it when the only person who understands it retires. No version history. No audit trail.
Your formulations are the core of your brand's value. They carry decades of R&D investment and determine your margin, your regulatory standing, and how fast you reach the shelf. Yet at most food and beverage companies, that asset is scattered across spreadsheets, shared drives, aging PLM and ERP systems, and individual laptops.
The cost is real, even when it never appears on a line item: launches that slip a season, reformulations that restart from scratch, allergen and labeling errors caught too late, and AI initiatives that stall because the underlying data can't be trusted.
In this executive session, Uncountable Product Manager Brenda Jaroker lays out the business case for treating product data as a strategic asset and shows how leading F&B companies are already doing it. You'll learn why legacy PLM, built for discrete manufacturing, never fit formulated products, and what a modern, AI-ready platform built for product development looks like instead. You'll leave with a practical framework to value and govern your product data, plus the questions every leadership team should ask before investing in AI.
Key takeaways
- Put a number on your product data. Get a framework for valuing formulation data as a strategic asset, tied to margin, launch speed, and compliance.
- Identify the cost of fragmentation. Pinpoint where scattered R&D data adds weeks to launches, restarts reformulations, and creates allergen and labeling exposure.
- See why legacy PLM software was never fit for the food & beverage industry. Learn how traditional software systems, like LIMS, Quality/QC, and PLMs built for discrete manufacturing break on recipes, batches, sensory data, and ingredient variability.
- Discover what a modern product development platform looks like. Understand the full scope of different capabilities that let formulators, regulatory, and operations work from one connected source of truth.
- Pressure-test your AI plans. Get a list of all the questions to ask before investing in AI, and the data readiness signals that predict whether it will pay off.
- Build a governance model leadership can own. Understand exactly who owns formula data, how it is versioned and approved, and how to measure progress.
- Resource pack. All registrants (live and on-demand) will receive the Product Data Readiness Checklist and the "10 Questions Before You Invest in AI" guide, plus an invite to a complimentary 30-minute data assessment.
EXCLUSIVE TO LIVE ATTENDEES:
- Product Data Risk Scorecard, scored live. Attendees rate their organization in a 5-question poll, and product expert Brenda will show the aggregate results against industry patterns. *Only live attendees see their peers' answers.
- Live Q&A with Industry Solutions & Product Expert, Brenda Jaroker. Bring your own scenario (a reformulation backlog, an ERP migration, an AI pilot) and get a direct answer. *Questions answered live are not re-run in the recording.
The hidden cost
- Launches that slip a season: When the current version of a formula lives in someone's inbox, every stage gate waits on reconciliation.
- Reformulations that restart: Without a searchable record of past trials, teams rerun work that was already done by someone else.
- Allergen errors caught too late: Drift between recipe, spec, and label surfaces as allergen and labeling errors at the plant or on the shelf.
- AI initiatives that stall: AI can't deliver on data nobody trusts, so pilots stall before they ever reach a formulator.
Who should attend?
If you’re a leader in product development across the F&B industry or any formulation-based industry, this webinar is for you. Some of those include:
- R&D Executives
- CTO, CSO, SVP/VP R&D, Chief Innovation Officer, VP Product Development
- Why? Your formulas are worth billions. Can your full product portfolio? If not, launches slip, and R&D spend is hard to defend to the board…come see us.
- Formulation Leaders
- Director of Product Development, Formulation, or R&D Operations; Principal Scientist; Innovation Manager
- Why? Are you re-running experiments your team already did? Are your teams re-running old trials, can't find past work, and losing time reconciling spreadsheets?
- Compliance & Regulatory Leaders
- VP/Director of Regulatory Affairs, Food Safety, Quality Assurance, Product Compliance
- Why? How exposed is your formula data? One wrong cell. One recall…Version drift between recipe, spec, and label creates allergen and claim exposure and recall risk. Are you equipped to take on that risk?
- Digital & AI Leaders
- CIO, CDO, VP Digital, Head of R&D Informatics, Data/AI leaders
- Why? You know you can't build AI on data you can't find. AI pilots stall on scattered, unstructured data, and legacy systems won't connect. See how we easily solve this.
- Operations & Sourcing Leaders
- VP Operations, Procurement, Supply Chain, Commercialization
- Why? When an ingredient disappears, how fast can you reformulate? Supply shocks and cost spikes force slow, manual reformulations across many SKUs.
- Ingredient & Flavor Innovators
- R&D, Application, and Technical Service leaders at flavor, ingredient, and co-manufacturing companies
- Why? You know every custom formula you've built is an asset. Are you reusing it? Many customers have custom formulations, but every brief starts from scratch, and knowledge stays siloed by account.
