San Francisco, CA – May 2026 – Uncountable, an AI platform for end-to-end product development, today welcomed Suntory Global Spirits, a world leader in premium spirits, as a new customer. Suntory Global Spirits selected Uncountable to modernize its R&D and new product development (NPD) workflows, enabling greater collaboration across global teams and building a structured foundation for data-driven innovation.
The team was looking for a platform that could move beyond research-focused tools and directly support the complexities of NPD, from early-stage prototyping through to final formulation. Uncountable’s focus on NPD made it a clear fit. Before Uncountable, product development knowledge lived in paper notebooks and spreadsheet-based tools, making it difficult to search prior work, analyze trends over time, or scale cost and nutritional calculations across projects.
Heather Daines, who leads product and process innovation within Global R&D at Suntory Global Spirits, said: “What excites me most is the ability to collaborate at scale. Electronic notebooks enable our scientists - across geographies and product types - to build on one another’s work and identify trends that weren’t as easily accessible before. We are looking forward to implementing a system that enables greater visibility into trends in product development and ingredient usage over time.”
Nick Duncan, who leads R&D Technology at Suntory Global Spirits, added: “We are looking forward to creating the same level of quality data on our prototypes that we do for final formulations. It is important to be able to learn not only from the products that we launch, but also from the ones that we do not launch.”
Noel Hollingsworth, CEO Uncountable concurred, “We're thrilled to welcome Suntory Global Spirits as a customer. They bring global scale, complex formulations, and a serious commitment to innovation - everything Uncountable is built for. We look forward to serving as the foundation for their next generation of AI/ML-augmented product development.
About Suntory Global Spirits
As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life by creating rich experiences for people, in harmony with nature. Headquartered in New York City, the company employs approximately 6,000 people across nearly 30 countries and is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com.
About Uncountable
Uncountable is an AI platform for end-to-end product development, serving R&D, QC, and PLM teams at enterprise and mid-market companies across specialty chemicals, advanced materials, food & beverage, personal care, paints & coatings, and more.
