About the customer
SIMULATE is a leading nutrition technology company founded in 2018, specializing in plant-based chicken and alternative meat products. Their flagship product, NUGGS, debuted in 2019 and is now sold at over 12,000 US retailers, including Target, Walmart, and Kroger.
The challenge: before Uncountable
Before implementing Uncountable, SIMULATE relied on Google Drive to manage and share experiment data. Each team operated on its own spreadsheet, leading to varying formats and structures. Key challenges included:
- Scattered data across different locations, preventing swift information access
- Delayed documentation due to unsophisticated software
- Risk of information loss without a centralized data location
- Lack of context in Google Sheets for replicating or analyzing results
- Difficulty managing large data sets as the company expanded
The solution
Uncountable’s web-based platform became indispensable for SIMULATE, enabling researchers to store, capture, and standardize all experimental data. The platform’s “Related Experiments” feature enabled SIMULATE to trace each final prototype back to the initial raw material experiment. The platform was tailored to each extruder, facilitating detailed documentation of information critical to product development.
“Not only does Uncountable’s platform handle massive amounts of experimental data, but it’s also adept at transforming this information into meaningful reports and analyses.”— Amir Farnoud
Customer success
Every client at SIMULATE was assigned a dedicated Scientific Implementation Manager and Account Manager during onboarding. Having an expert onsite at SIMULATE was described as game-changing, making the implementation and adoption process seamless.
